At Pink Lipps Cosmetics, beauty is more than makeup — it’s a movement.
Born from the brilliance, resilience, and creativity of Black culture, our mission is to empower EVERY woman to see herself as art. We believe confidence is the truest form of beauty — and through color, care, and clean formulations, we give every lip, every shade, every story the stage it deserves.
What Sets Us Apart
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Confidence as the Core, Not the Tagline
Most beauty brands sell “pretty.”
Pink Lipps sells confidence.
Every product, campaign, and caption is centered around how women feel — not just how they look. From “Confidence is Beauty” to The Lipps Lounge community, Pink Lipps turns makeup into a movement of empowerment.
💋Emotional Differentiator: We're not just enhancing beauty — we're restoring self-worth. -
Cultural Representation Reimagined
While many brands nod to diversity, Pink Lipps was built from it.
It’s a Black-owned brand created by and for women who have historically been left out of beauty conversations. It honors Black culture — from undertone-inclusive shades to visual storytelling that celebrates every tone, texture, and heritage — without tokenism.
💋Cultural Differentiator: Authentic representation that isn’t performative — it’s foundational. -
High-Performance Meets Self-Care
Pink Lipps solves the universal lip dilemma — choosing between hydration and style.
Each product delivers both: long-lasting color and deep nourishment. From the Glow Lip Oil to the Everlasting Matte Liquid Lipstick, every formula feels like luxury skincare disguised as makeup.
💋Functional Differentiator: Dual-purpose lip care — beauty that feels as good as it looks. -
Clean Beauty with Cultural Roots
Unlike “clean” beauty brands that center Eurocentric minimalism, Pink Lipps redefines clean beauty through a Black lens.
Formulas feature nourishing, heritage-based ingredients like shea butter, hibiscus, and castor oil — ingredients that are clean, vegan, and culturally connected.
💋Product Differentiator: Clean beauty that’s actually inclusive — safe, sensory, and soulful.