Confidence is our Culture.
From Kansas City to the world, Pink Lipps Cosmetics empowers women to glow from within — redefining beauty through representation, care, and confidence.
Our Founder
Kenyata’s love for makeup started at a young age due to her growing up under the Entrepreneurial Umbrella of her parents being entrepreneurs. Her mom, Joyce was a Cosmetologist of 30 plus years, and her dad owned a ton of businesses across the metro area of Kansas City, MO. When her parents would go out for the evening, Kenyata would dress up in her mom’s clothes and put on her orange lipstick.
She knew then she would love everything beauty! Kenyata’s daughter Kobe, also has a love for cosmetics that is excessive and in 2011, in her kitchen, Kenyata created her own makeup line! In 2014, Kenyata became a self-taught MUA where she sold her lip products to all of her clients. In 2016, she opened The Pink Lipps Cosmetics Store which closed in 2023. Pink Lipps was sold in Target stores, Target.com & Hy-Vee Grocery in 2022-2025.
Our mission
Our mission is to empower your confidence from the moment you swipe color. Every product we design puts the lip at the heart — because beauty starts at the lips.”
Our Values
- Passion
- Inclusivity
- Clean & Cruelty-Free
- Empowerment & Confidence
- High-Performance
- Community & Mentorship
- Authenticity & Purpose
What Sets Us Apart
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Confidence as the Core, Not the Tagline
Most beauty brands sell “pretty.”
Pink Lipps sells confidence.
Every product, campaign, and caption is centered around how women feel — not just how they look. From “Confidence is Beauty” to The Lipps Lounge community, Pink Lipps turns makeup into a movement of empowerment.
💋Emotional Differentiator: We're not just enhancing beauty — we're restoring self-worth. -
Cultural Representation Reimagined
While many brands nod to diversity, Pink Lipps was built from it.
It’s a Black-owned brand created by and for women who have historically been left out of beauty conversations. It honors Black culture — from undertone-inclusive shades to visual storytelling that celebrates every tone, texture, and heritage — without tokenism. -
High-Performance Meets Self-Care
Pink Lipps solves the universal lip dilemma — choosing between hydration and style.
Each product delivers both: long-lasting color and deep nourishment. From the Glow Lip Oil to the Everlasting Matte Liquid Lipstick, every formula feels like luxury skincare disguised as makeup.
💋Functional Differentiator: Dual-purpose lip care — beauty that feels as good as it looks. -
Clean Beauty with Cultural Roots
Unlike “clean” beauty brands that center Eurocentric minimalism, Pink Lipps redefines clean beauty through a Black lens.
Formulas feature nourishing, heritage-based ingredients like shea butter, hibiscus, and castor oil — ingredients that are clean, vegan, and culturally connected.
💋Product Differentiator: Clean beauty that’s actually inclusive — safe, sensory, and soulful.
