
Why you'll love it:
13-Hour Power:
Long-lasting pigment that won’t fade, flake, or crack — even through long days and late nights.
Velvety Matte Comfort:
Smooth, soft-touch texture that keeps lips hydrated and never dry.
Clean & Conscious:
100% vegan, cruelty-free, and formulated without parabens, sulfates, or harsh drying agents.
Culture Meets Care:
Infused with castor wax and conditioning emollients that protect and perfect every pout.
For Every Shade of Confidence:
Created by a Black-owned brand that celebrates all skin tones, undertones, and textures.