The matte that never misses. Bold Color built for confidence!
Our Everlasting Matte Liquid Lipstick delivers rich, fade-proof color that moves with you — not against you. Created for EVERY shade of melanin, this clean, vegan formula gives you 13 hours of bold pigment and lightweight comfort that stays flawless from morning hustle to night glow.
💋 Pro Tip: Pair it with the Sunkissed Glow Lip Oil for a high-shine, ombré look or layer over the Cherry Lip Sleeping Mask (coming soon) for smooth, nourished lips that last all day.
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💋Exfoliate lips and apply a thin layer of balm or primer.
💋 Use the precision applicator to outline and fill in your lips.
💋 Let dry for 30 seconds for a flawless, transfer-resistant matte finish.
💋 Pro Tip: Pair it with the Sunkissed Glow Lip Oil for a high-shine, ombré look or layer over the Cherry Lip Sleeping Mask for smooth, nourished lips that last all day.
💋For the smoothest application, exfoliate and hydrate your lips before applying.
💋Once dry, lightly blot for a velvet-soft texture that lasts for hours.
💋Remove with an oil-based cleanser for gentle, clean removal.
*Lip color may appear different on lips due to undertone of skin color.
💋Castor Wax — Seals in moisture for smooth, hydrated lips
💋Micro Crystal Wax — Provides long-wear structure without heaviness
💋Vegan Pigments — High-impact color designed for deeper and golden undertones
💋No parabens • No silicones • No animal testing
Because clean beauty should care for our shades, not work against them.
💋Ingredients: Mineral Oil, Hydrogenated Polyisobutylene, Ozokerite,
Mi Crystle Wax, Synthetic Beeswax, Euphorbia Cerifera (Candelilla) Wax. May contain: Red 7 Lake, Red 6, Iron Oxides, and Titanium Dioxide.
💋Lady Boss: deep rose burgundy with attitude — the perfect power-move shade.
💋Lookin’ Like a Million: rich fuchsia for golden and deep complexions.
💋Don: warm deep brown nude — confident and effortless
💋Fearless Queen: bold crimson pinkish-purple that commands attention.
💋Kiss Me: soft romantic pinky-mauve with a touch of glam.
💋Cherry Bomb- the one and only blue-red that you need in your makeup collection.
💋Bomb AF- warm chocolate brown.
💋Natural Girl- muted yellow tone nude.
💋Nudist- pinkish-nude with neutral undertones.
🖤 See it on every shade — from light to rich melanin tones — in our “Shade on Skin” slider below.
I love the color and the fact that it is matte; however, after it has been on for a while, it starts to cake up. I didn’t like this at all
A
Andrea Taffe
I love this lip!
I swear this is the best lip product on the market. The matte is amazing, the cremes are to die for, and just when I cry over a color no longer carried, I find another favorite! Love this!
J
Jasmine Taylor
Love it down!!!
I love this color and the textures of all Matt Liquid Lipsticks. It stays in place and doesn't transfer a lot to things like a cup. It's very pigmented and complements my skin tone well.