Soft Matte Concealer
Soft Matte Concealer
Soft Matte Concealer — Seamless Waterproof Coverage Add a Primer
Buildable, 16hr wear waterproof coverage that blurs, brightens, and stays flawless on every shade of melanin.
💡 Pro Tip: Start with a light layer and build gently — this keeps the finish soft and airbrushed without heaviness.
💡Under-Eye Brightening: Dot under eyes in a triangle shape and gently blend with a damp sponge or concealer brush for an instant wide-awake effect.
💡Spot Concealing: Tap a small amount directly onto blemishes, dark spots, or areas of uneven tone — let it sit for 1 minute and blend outward for seamless coverage.
💡Highlight + Contour: Use a slightly lighter shade to lift the high points of your face (brow bone, center of forehead, cheek top) and a deeper shade to subtly contour.
💡Lock It In: For extended wear, lightly set with a translucent or tinted setting powder using a soft buffing brush.
💡 Pro Tip: Start with a light layer and build gently — this keeps the finish soft and airbrushed without heaviness.
💡Is this concealer full coverage?
The Soft Matte Concealer offers buildable medium-to-full coverage. You can apply a light layer for a natural finish or build it up to fully conceal dark circles, blemishes, and hyperpigmentation.
💡Is this concealer waterproof?
Yes! This concealer is waterproof and long-wearing, designed to stay put through humidity, sweat, and long days without creasing or fading.
💡Will this concealer look ashy or gray on deeper skin tones?
No. This formula was created with melanin-rich skin in mind. The undertones are carefully balanced to show up true to tone — never ashy, never gray.
💡Is it good for under-eye dark circles?
Absolutely. The soft-matte finish helps brighten and smooth the under-eye area without settling into fine lines or looking dry.
💡Does it crease or cake?
No, if applied correctly with matte primer first. The formula is crease-resistant and lightweight, especially when applied in thin layers and lightly set with powder.
💡Can I use this concealer for contouring and highlighting?
Yes! Use a lighter shade to highlight and a deeper shade to contour for a natural, sculpted look.
💡Is this concealer suitable for oily or dry skin?
Yes. The soft-matte finish works beautifully on oily, combination, and normal skin, while conditioning ingredients keep it comfortable on drier areas when properly prepped.
💡Is this concealer good for hyperpigmentation?
Yes. The high-pigment formula helps visually neutralize dark spots and uneven areas while blending seamlessly into your skin tone.
💡Is the concealer vegan and cruelty-free?
Yes. The Soft Matte Concealer is 100% vegan, cruelty-free, and paraben-free, in alignment with Pink Lipps’ clean beauty standards.
💡How do I find my correct shade?
Choose a shade that matches your undertone and depth for spot concealing or go 1–2 shades lighter for brightening the under-eye area. Use our shade guide or “Shade on Skin” images for reference.
💡Can I wear this without foundation?
Yes! This concealer works beautifully on its own for a natural, skin-like finish, especially when spot-concealing or brightening under the eyes and used as foundation all over.
💡How long does it last?
With proper application and setting, the Soft Matte Concealer has been tested to late 16 hours without needing frequent touch-ups.
💡Water, Cyclopentasiloxane, Dimethicone/ Vinyl Dimethicone Crosspolymer, Isododecane, Trimethylsiloxysilicate, Cyclohexasiloxane, Methylpropanediol, PEG-10 Dimethicone,silica, Cetyl PEG/ PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate,
Magnesium Sulfate, Triethoxycaprylylsilane, Zinc Oxide, Tocopheryl Acetate, Synthetic Fluorphlogopite, Hydroxyapatite, Propylene Carbonate, Chlorphenesin, Disodium Edta, Ethylhexylglycerin, Phenoxyethanol, Titanium Dioxide, May Contain(+/-): CI 77492, CI 77491, CI 7749
- 💡Applying concealer with a large doe-foot applicator—often found in full-coverage products—requires a "less is more" approach to avoid a cakey or creased finish. Due to the large surface area, these applicators are designed for quick, sweeping application on larger areas like cheeks or forehead, but require precision when used under the eyes.
- 💡Skin-tone shadeapply shade on your blemishes, dark circles, and under eye areas.
- 💡Highlighted shadeapply shade on high points of your face: undereye, bridge of nose, forehead, and chin.
- 💡Contour shadeapply shade to hallows of your cheeks, jawline, and forehead close to the hairline.
- 💡Control the Amount of Product: because large wands hold a significant amount of formula, reduce the amount before it touches your face.
- 💡Wipe off excess: Wipe the wand on the opening of the container to remove excess product.
- 💡Use the back of your hand: Apply the concealer to the back of your hand first, then dip your finger or a brush into that product to apply it to your face.
- 💡Use the sides: Use the flat, wide side for larger coverage areas (forehead, cheeks).
- PLEASE REFERENCE CHART FOR NEW SHADE NAME
- 💡*Cool shadesDriven like Capricorn (15C), and Romantic like Pisces (5C).
- 💡*Neutral shadesSocial-able like Gemini (50N), Go-Getter like Virgo (35N).
- 💡*Warm shadesSentimental like Cancer (45W), Regal like Leo 40W), Charming like Libra (30W), Powerful like Scorpio (25W), Free-spirited like Sagittarius 20W), and Rebel like Aquarius (10W)
💡Under-Eye Brightening: Dot under eyes in a triangle shape and gently blend with a damp sponge or concealer brush for an instant wide-awake effect.
💡Spot Concealing: Tap a small amount directly onto blemishes, dark spots, or areas of uneven tone — let it sit for 1 minute and blend outward for seamless coverage.
💡Highlight + Contour: Use a slightly lighter shade to lift the high points of your face (brow bone, center of forehead, cheek top) and a deeper shade to subtly contour.
💡Lock It In: For extended wear, lightly set with a translucent or tinted setting powder using a soft buffing brush.
💡 Pro Tip: Start with a light layer and build gently — this keeps the finish soft and airbrushed without heaviness.
💡Is this concealer full coverage?
The Soft Matte Concealer offers buildable medium-to-full coverage. You can apply a light layer for a natural finish or build it up to fully conceal dark circles, blemishes, and hyperpigmentation.
💡Is this concealer waterproof?
Yes! This concealer is waterproof and long-wearing, designed to stay put through humidity, sweat, and long days without creasing or fading.
💡Will this concealer look ashy or gray on deeper skin tones?
No. This formula was created with melanin-rich skin in mind. The undertones are carefully balanced to show up true to tone — never ashy, never gray.
💡Is it good for under-eye dark circles?
Absolutely. The soft-matte finish helps brighten and smooth the under-eye area without settling into fine lines or looking dry.
💡Does it crease or cake?
No, if applied correctly with matte primer first. The formula is crease-resistant and lightweight, especially when applied in thin layers and lightly set with powder.
💡Can I use this concealer for contouring and highlighting?
Yes! Use a lighter shade to highlight and a deeper shade to contour for a natural, sculpted look.
💡Is this concealer suitable for oily or dry skin?
Yes. The soft-matte finish works beautifully on oily, combination, and normal skin, while conditioning ingredients keep it comfortable on drier areas when properly prepped.
💡Is this concealer good for hyperpigmentation?
Yes. The high-pigment formula helps visually neutralize dark spots and uneven areas while blending seamlessly into your skin tone.
💡Is the concealer vegan and cruelty-free?
Yes. The Soft Matte Concealer is 100% vegan, cruelty-free, and paraben-free, in alignment with Pink Lipps’ clean beauty standards.
💡How do I find my correct shade?
Choose a shade that matches your undertone and depth for spot concealing or go 1–2 shades lighter for brightening the under-eye area. Use our shade guide or “Shade on Skin” images for reference.
💡Can I wear this without foundation?
Yes! This concealer works beautifully on its own for a natural, skin-like finish, especially when spot-concealing or brightening under the eyes and used as foundation all over.
💡How long does it last?
With proper application and setting, the Soft Matte Concealer has been tested to late 16 hours without needing frequent touch-ups.
💡Water, Cyclopentasiloxane, Dimethicone/ Vinyl Dimethicone Crosspolymer, Isododecane, Trimethylsiloxysilicate, Cyclohexasiloxane, Methylpropanediol, PEG-10 Dimethicone,silica, Cetyl PEG/ PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate,
Magnesium Sulfate, Triethoxycaprylylsilane, Zinc Oxide, Tocopheryl Acetate, Synthetic Fluorphlogopite, Hydroxyapatite, Propylene Carbonate, Chlorphenesin, Disodium Edta, Ethylhexylglycerin, Phenoxyethanol, Titanium Dioxide, May Contain(+/-): CI 77492, CI 77491, CI 7749
- 💡Applying concealer with a large doe-foot applicator—often found in full-coverage products—requires a "less is more" approach to avoid a cakey or creased finish. Due to the large surface area, these applicators are designed for quick, sweeping application on larger areas like cheeks or forehead, but require precision when used under the eyes.
- 💡Skin-tone shadeapply shade on your blemishes, dark circles, and under eye areas.
- 💡Highlighted shadeapply shade on high points of your face: undereye, bridge of nose, forehead, and chin.
- 💡Contour shadeapply shade to hallows of your cheeks, jawline, and forehead close to the hairline.
- 💡Control the Amount of Product: because large wands hold a significant amount of formula, reduce the amount before it touches your face.
- 💡Wipe off excess: Wipe the wand on the opening of the container to remove excess product.
- 💡Use the back of your hand: Apply the concealer to the back of your hand first, then dip your finger or a brush into that product to apply it to your face.
- 💡Use the sides: Use the flat, wide side for larger coverage areas (forehead, cheeks).
- PLEASE REFERENCE CHART FOR NEW SHADE NAME
- 💡*Cool shadesDriven like Capricorn (15C), and Romantic like Pisces (5C).
- 💡*Neutral shadesSocial-able like Gemini (50N), Go-Getter like Virgo (35N).
- 💡*Warm shadesSentimental like Cancer (45W), Regal like Leo 40W), Charming like Libra (30W), Powerful like Scorpio (25W), Free-spirited like Sagittarius 20W), and Rebel like Aquarius (10W)
