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Soft Matte Primer

Soft Matte Primer

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Regular price $15.00 USD
Regular price $0.00 USD Sale price $15.00 USD
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Soft Matte Primer — Velvet-Matte Base for All Shades

Silky finish. Lasting wear.
Our Soft Matte Primer creates a velvet-matte canvas that smooths texture, controls shine, and helps your makeup perform — made for every skin type. Vegan • Cruelty-Free • Confidence in a tube.

💡 Pro Tip: For extra longevity, allow primer to fully dry before applying your base product.

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💡After skincare and moisturizer, apply a pea-to-dime-size amount of primer.

💡Smooth across face, concentrating on areas prone to shine or visible texture (T-zone, cheeks, chin).

💡Wait 30–60 seconds for the primer to set before applying foundation or other complexion products.

💡 Pro Tip: For longer wear, press a clean sponge into the primer once applied to lock in your base.

  • Clean & Culture-Focused Ingredients
  • 💡Silica & Micro-crystalline Cellulose: Provide soft-focus blurring and shine-control without heaviness.
  • 💡Hydrogenated Olive Oil & Tocopherol Acetate (Vitamin E): Condition and protect skin while ensuring a smooth, refined application.
  • 💡No parabens No animal testing • Just clean, inclusive base beauty.
  • IngredientsISONONYL ISONONANOATE, DIMETHICONE, MICROCRYSTALLINE WAX, SYNTHETIC WAX, TALC, CERESIN, SILICA, LAUROYL LYSINE, POLYMETHYLSILSESQUIOXANE, HYDROGENATED POLYISOBUTENE, TRIDECYL TRIMELLITATE, TOCOPHERYL ACETATE

  • MAY CONTAIN(±): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492)

💡For a radiant soft matte look, skip heavy powder — let the primer do the smoothing and shine control.

💡Use as the second step in your base routine — skincare → primer → complexion — to maximize wear and performance.

  • Finish & Tone Description5ml
  • 💡Finish: Transparent base with a velvet-matte effect designed for all skin tones and types.

💡After skincare and moisturizer, apply a pea-to-dime-size amount of primer.

💡Smooth across face, concentrating on areas prone to shine or visible texture (T-zone, cheeks, chin).

💡Wait 30–60 seconds for the primer to set before applying foundation or other complexion products.

💡 Pro Tip: For longer wear, press a clean sponge into the primer once applied to lock in your base.

  • Clean & Culture-Focused Ingredients
  • 💡Silica & Micro-crystalline Cellulose: Provide soft-focus blurring and shine-control without heaviness.
  • 💡Hydrogenated Olive Oil & Tocopherol Acetate (Vitamin E): Condition and protect skin while ensuring a smooth, refined application.
  • 💡No parabens No animal testing • Just clean, inclusive base beauty.
  • IngredientsISONONYL ISONONANOATE, DIMETHICONE, MICROCRYSTALLINE WAX, SYNTHETIC WAX, TALC, CERESIN, SILICA, LAUROYL LYSINE, POLYMETHYLSILSESQUIOXANE, HYDROGENATED POLYISOBUTENE, TRIDECYL TRIMELLITATE, TOCOPHERYL ACETATE

  • MAY CONTAIN(±): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492)

💡For a radiant soft matte look, skip heavy powder — let the primer do the smoothing and shine control.

💡Use as the second step in your base routine — skincare → primer → complexion — to maximize wear and performance.

  • Finish & Tone Description5ml
  • 💡Finish: Transparent base with a velvet-matte effect designed for all skin tones and types.

Why you'll love it:

Velvet-Matte Texture:

Glides effortlessly across skin to blur pores and soften imperfections for a flawless look.


Long-Lasting Wear:

Helps your foundation and makeup stay fresh from morning into night without flattening your glow.


Clean & Inclusive:

100% vegan, cruelty-free, paraben-free — formulated by a Black-owned brand that celebrates all undertones and textures.


Built for Your Shade:

A transparent primer that sits beautifully across all skin tones — no ghost cast, no compromise.




How To Use